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TikTok has become synonymous with viral sensations and overnight stars, but beneath the surface lies a treasure trove of lesser-known talents waiting to be discovered. Unearthing these hidden gems can offer brands unique opportunities for authentic partnerships and impactful influencer marketing campaigns. Here’s how to find and collaborate with lesser-known celebrities on TikTok: TikTok找红人
Dive deep into TikTok’s diverse communities beyond the mainstream. Search for hashtags and explore content related to specific interests, hobbies, or industries relevant to your brand. Niche communities often harbor talented creators with dedicated followings.
Actively engage with content from emerging creators whose style and content resonate with your brand’s values and target audience. Leave thoughtful comments, share their content, and start building relationships organically.
TikTok’s Discover page (previously known as the For You page) is a goldmine for discovering new talent. Spend time regularly exploring the content suggested to you based on your preferences and engagement history. This is where many lesser-known creators gain visibility and recognition.
Participate in TikTok challenges and virtual events organized by the platform or within specific communities. These events often attract a wide range of creators, including those who may not yet have massive followings but possess significant potential.
Use third-party influencer discovery tools tailored for TikTok. These tools can help you identify up-and-coming creators based on metrics like engagement rates, follower growth, and content performance.
Micro-influencers, with smaller yet highly engaged audiences, can be powerful allies for brands seeking authenticity and niche reach. Look for creators who have a strong connection with their followers and whose content aligns closely with your brand’s values.
Keep an eye on trending sounds and effects on TikTok. Many creators, especially those starting out, leverage popular sounds to gain visibility. Collaborate with creators who use trending sounds creatively and align with your campaign objectives.
Explore TikTok’s global reach by searching for creators based in specific geographic regions or countries. Local creators often have a deep understanding of regional trends and cultural nuances, making their content highly relatable to local audiences.
Launch campaigns inviting lesser-known creators to showcase their talent and creativity. Encourage submissions through specific hashtags or challenges related to your brand. This approach not only helps in talent discovery but also generates buzz around your brand.